rainbow blossom vs whole foods

rainbow blossom recently moved into my neighborhood, and although i was not a former patron i decided to give it a try. i was pleasantly surprised with how many cool gluten-free items that rainbow blossom carries. they have lots of fresh baked goods, that i think taste better than the alternatives at whole foods. they are also slightly less expensive. i would definitely venture to say that rainbow blossom is definitely the better option for baked goods, although whole foods still has a lot of frozen food, and some other specialty foods that are great. . . http://www.rainbowblossom.com/ and http://www.wholefoods.com/ . I have to admit i am extremely intrigued by the supposed two story whole foods in pasendena.. see pic.